Get to Know Nicole Martin, Senior Vice President, Deposit Administration, Benchmark Community Bank
2021 EBL Committee Chair
Tell us
about why you became a banker and what has kept you in the
industry for the past 19.5 years.
I was a summer teller at a local community bank during
college. Before I graduated, I accepted a position at a
financial planning firm in Northern Virginia, but decided I could
not see myself living in a big city. Two months after my
graduation from Virginia Tech, I heard about an opening at
Benchmark and I was fortunate enough to get the job. I have
stayed in this industry, specifically with Benchmark, because I
feel there is real value in what we do every day to help our
customers. No matter the role I serve – and I have held a
variety of positions within our bank – I know the people in our
community need and trust in our team and in the services we
offer.
In your opinion, what does it mean to be a successful
banking professional in today’s environment?
I think the confidence in knowing that you are giving all you can
each day to your job, your bank, your community and the banking
industry equals success. Given the turmoil of the last year
and dealing with illness and absence, remote working,
virtual learning for our children, and shutdowns, all while
ensuring we take of our customers, keep our employees safe
and keep our banks running (and successful) can be overwhelming.
When I have moments of chaos, which happens frequently, I
try to focus on all that I have accomplished, which helps to calm
my inner critic. Then I can concentrate on my to-do list
items. My goal is to give my best each day and forgive
myself on the days I fall short; then start fresh tomorrow.
What would you tell someone considering a career in
banking are the best parts of the job? How can bankers work
with younger generations to attract them to the industry and
strengthen the pipeline of talent?
One of my favorite things about talking with the VBA Internship Program
and Bank Day
Scholarship Program participants is getting to highlight the
many job opportunities available in banking. Tellers are
the face of the bank, so I think some of our younger customers
assume it is the only position available; but there is so much
more – from retail to IT to marketing to compliance. I
think it is our responsibility to continue to promote our
industry to high school and college students as a profession to
consider. I feel so blessed that I have made my
career with a bank that values its employees and their
input, provides growth opportunities, takes care of its customers
and gives back to its communities – all while being able to raise
my family in the same small town where I grew up. Our bank
is celebrating its 50th anniversary this year, so I
take comfort knowing that I work for a well-established
company with a strong leadership team that still focuses on
the same values that our founders had in mind when they decided
to form a new bank in Lunenburg County back in 1971. I am proud
to be a Virginia banker and especially a Benchmarker.
Tell us how you initially became involved with the VBA
Emerging Bank Leaders and why you decided to champion the group
through becoming its chair.
When I attended the
Virginia Bankers School of Bank Management, the Emerging Bank
Leaders was just rolling out as a revamp of the previous Young
Bankers Section. I really enjoyed my classmates and
getting to know people who worked in all areas of the banks
across Virginia, so I thought the EBL was a great way to expand
my network even more. I have attended the Leadership
Conference every year (except 2013 when I was out on
maternity leave), and it is always wonderful to catch up with my
banker friends and hear from dynamic speakers. I am excited to
take on the challenge this year as chair. Our group is
comprised of some of the most energetic and innovative bankers in
the Commonwealth, with fresh perspectives on the future of
banking. I look forward to meeting more of my peers and
continuing to grow our EBL membership.
“I have so much pride in our industry – that we have navigated PPP which helped to keep open many small businesses in our communities and are gearing up for round two now, that we have assisted in putting much needed Economic Impact Payments into the hands of Americans and that we remained steadfast as we adjusted our branch services and staffing to keep our customers and our employees safe and healthy. No matter the challenge, bankers continue to rise to the occasion.”
We’ve been navigating this trio of crises (health,
economic and social) since March. Any insights or leadership
lessons learned you’d like to share?
As I reflect over the last year, I have learned many lessons,
both personally and professionally. I have so much pride in
our industry – that we have navigated PPP which helped to keep
open many small businesses in our communities and are gearing up
for round two now, that we have assisted in putting much needed
Economic Impact Payments into the hands of Americans and that we
remained steadfast as we adjusted our branch services and
staffing to keep our customers and our employees safe and
healthy. No matter the challenge, bankers continue to rise
to the occasion.
With the new year upon us, yet so much still uncertain,
how do you recommend members of the EBL engage with the
association in 2021?
Sign up to receive VBA communications and
follow VBA and EBL on the various social media platforms!
Watch for meetings, trainings and conference opportunities and
participate. The VBA has done a wonderful job of
pivoting to a virtual environment, so it is easier than ever to
make the time to get involved and network with your peers,
without even leaving your office. Engage in government
relations – the change in administration this year will surely
present challenges to our industry and banking regulation –
answer the calls to action and contact your legislators to share
your stories of real-life customer impact. It is so
important to get involved.
What’s the best thing you have ever done for yourself in
terms of leadership development?
The VBA
Executive Leadership Institute. Getting to learn from
Karen Conrad and Nancy Eberhardt and having the time to focus on
myself helped to build my confidence as a leader, wife and
mother. I highly recommend this program to anyone looking
to expand their leadership strategies and communication
skills.
How can any emerging bank leader lead at their bank, no
matter their position?
Speak up. Ask for opportunities, for training, volunteer to
work on a new project. Share ideas, no matter how
insignificant they may seem. Ask an admired leader in
your organization to be a mentor and really work to foster that
relationship and grow as a leader. You will never regret
sharing your desire to do and be more.
“Lightning round” questions:
- I would most like to have lunch with (dead or alive)? Dave Matthews
- Favorite weekend activity? Golf with my girlfriends
- Best part of your job? My team – they ROCK
- If I wasn’t a banker, I would be a …? Superhero
- If your life right now were a Netflix show what would it be called? Schitt’s Creek